Developing new business contacts and connections can help entrepreneurs open doors. Networking is about creating a community of support where people can learn from each other.
Telling potential customers that you are offering products and services is vital to the growth of your business. According to RBC, you need to create a picture of your ideal customer, including demographics, and the way the customer thinks. This is often referred to as creating a “marketing persona.” It’s very helpful in your marketing and other decisions such as pricing, distribution and so on.
To find customers, Connect Legal suggests you consider who your target customers are and what type of advertising they will be most impacted by (Google ads, newspaper ads, radio, etc.). You may also consider building a website to help you advertise your business online. Websites establish credibility and help you to market your business. Experiment with new media. Your website, e-commerce, web advertising, email marketing, etc. are all new ways of building awareness, relationships and sales.
Consider joining a business network:
- You can get involved with your local Business Improvement Area (BIA). You can typically find a list of BIAs through a city government website, like in the City of Toronto and City of Vancouver.
- You can become a member of a Chamber of Commerce. There are chambers of commerce at the national, provincial, and city levels.
- You can join a Professional Immigrant Network (PIN). PINs associations are volunteer-led, member-based organizations with an employment focus run by and for skilled immigrants.
- You can join a Business or Trade Association.
This is intended as general information only and is not to be relied upon as constituting legal or other professional advice.