Smart business: Two ideas to tap into newcomer markets

The entrepreneurial and innovative talents of immigrants are a key driver of Canada’s productivity and prosperity. With increasing purchasing power, it is essential for Canadian businesses to tap into this growing market.

In this video Angela White, Segment Manager, Small Business Growth Strategies at RBC, provides two tips on how to reach this audience:

  1. Focus on developing relationships instead of clients. To win loyalty, develop a
    sense of trust with customers by understanding their buying decisions.
  2. Build professional networks in newcomer social and business communities. Within these networks find multicultural mentors that can strengthen your cultural intelligence, assist you in becoming better managers of immigrant talent and increase your overall knowledge of the newcomer market.

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